TEI of Western Macedonia began their Department of Public Relations and Communication at their Kastoria campus in 1999, making it the first program of it's kind in the Greek Higher Education System. The four year program emphasizes practical and specialized knowledge of the PR and communication fields.
Students at TEI take many communication-based courses, much as they do here at James Madison; however they do have a wider selection of PR classes than they do here, and they go into more depth in certain areas (such as Principles of Marketing, and International Communication and Public Relations).
Students are also required to do Practical Training during their 8th semester in the program, where they work 5 days a week for 6 months in the PR field before they can receive their degree. During this time they can implement the skills and knowledge they acquired in their coursework. They then give a dissertation about their experiences before graduation.
The department takes part in the European project Erasmus and is a member of Euprera (the European Public Relations and Education and Research Association). The department also organizes conferences and symposia which helps it's students make contact with professionals and provides information for it's students and the academic community.
http://kastoria.teikoz.gr/pr/html_eng/index.php
The Department also does research on public relations issues in Greece and around the globe. In 2006 it was awarded 80,000 euros (117,736 U.S. dollars) by the E.U. and Greek Government for it's program "Archimedes II".
ReplyDeleteResearchers for the Archimedes program are studying topics such as the Development of Campaign Strategies and Management of Media Relations, as well many others.
Source: http://kastoria.teikoz.gr.pr/html_eng/modules.php?op=modload&name=News&file=article&sid=7